We automate everything that you hate doing at work.

Our goal is simple: to protect you from hype-sellers and snake-oil salesmen.
AI is everywhere, and yes, sometimes you need it. But most times, good old automation does the job better, without bloating your costs. But don't worry, we are experts at both and first step would be to scope out the requirements and then pick the tools to get the job done. Not the other way around.

What we do

We’re a boutique tech & strategy studio helping teams build internal automations, connect their tools, and use AI only when it actually helps.Our work lives at the intersection of AI, process design, and quiet code.1. Automation & Workflow SystemsWe eliminate repetitive tasks and broken handoffs. Whether it’s Zapier, Make, or custom APIs, we architect workflows that just… work.Examples:Auto-assigning leads from forms to reps with Slack pingsAuto-logging call notes into CRMAuto-generating personalized follow-ups with GPT2. Intelligent Assistants & GPT ToolsYes, we build AI tools. But only the kind that actually replace busywork.
From internal chatbots to sales enablement flows — we deploy LLMs like quiet operators.Examples:Slackbots that answer product FAQs for repsAI assistants that summarize calls and prep next stepsGPT prompts tuned for your domain and team3. CRM & MarTech ArchitectureTech stacks get bloated fast. We help you simplify. We audit, clean, and rewire your tools into a lean growth machine.Platforms we’ve worked with: HubSpot, Salesforce, Notion, GA4 + Google Ads + Tag Manager, Airtable.4. Data Layer & Growth IntelligenceWe don't just build dashboards — we make them useful.
Our analytics setups track what matters: cost per lead, pipeline velocity, paid ROI, and more.We’ve helped teams:Track attribution across offline & online
Consolidate metrics into clean, real-time views
Spot hidden bottlenecks in funnels & follow-ups

How we work

We are systems thinkers who thrive on automating the tedious tasks across your teams that bog down the real value work that you do.No fluff. No 50-slide decks. Just focused collaboration. This is why we become part of your team and not consultants just taking a requirements document and doing the work that might end up needing 100 iterations and leaving everyone frustrated.Step 1 → Diagnose
We start by understanding your systems and bottlenecks.
You talk. We diagram.Step 2 → Design
We propose the simplest solution that gets the job done.
No overengineering. No tool for the sake of it.Step 3 → Deploy
We build, test, and hand over — with clear documentation.
You’ll actually understand how things work when we’re done.Step 4 → Evolve
We stay around if you want. Systems grow. We'll keep yours sharp.

Our Philosophy

We’re not an “AI agency.” We’re not here to sell you another tool.
We’re operators who understand systems — and how they break.

We believe

  • AI is not always the answer. Sometimes a Zap is better than a GPT.

  • Every business is a system. And every system leaks time, attention, and money.

  • Great automation feels invisible. You only notice it when it’s missing.

We're not selling hype. We're building leverage.